Social Media Marketing Concentration
With the explosion of digital technologies and handheld devices, people are more connected than ever before, and social media skills are highly prized by employers. The Social Media Marketing concentration provides students with general training in the basic principles and techniques that are needed to secure an entry-level position in the business sector. Social media technologies are a rapidly growing business-marketing tool, and with the formation of online communities, it is only natural for business to utilize this new communication tool for marketing purposes.
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Students study all forms of media including video streaming, graphic design and new technologies such as smart phones apps, and advertisements on video sharing websites.
Faculty also introduce students to the fundamentals of economics, accounting, management and marketing.
Upon completion of this program, graduates will be prepared for entry-level positions in administration, marketing, and sales.
The business programs at MNE work as 2+2 programs, which means you can earn your associate degree in two years and then earn your bachelor’s degree in just two more years at Mercyhurst University or another accredited college.
We’ll help you locate an internship related to your desired field to supplement your education with real-world experience in a professional setting, such as marketing firms, web development companies, or even small businesses looking to improve their social media tactics and presence.
Grads wishing to pursue a bachelor’s degree at Mercyhurst University’s main campus can apply for our Internal Transfer Scholarship, which grants up to $18,000 based on GPA.
Social media marketing is more than just knowing how to use Facebook and Twitter, which is why we teach our students the ins and outs of everything there is to know about marketing, public relations, and social media.