Social Media Marketing Concentration

Put your posting skills to practice.

With the explosion of digital technologies and handheld devices, people are more connected than ever before, and social media skills are highly prized by employers. The Social Media Marketing concentration provides students with general training in the basic principles and techniques that are needed to secure an entry-level position in the business sector. Social media technologies are a rapidly growing business-marketing tool, and with the formation of online communities, it is only natural for business to utilize this new communication tool for marketing purposes.

DID YOU KNOW...

Students study all forms of media including video streaming, graphic design and new technologies such as smart phones, apps, smart TV, and advertisements on video sharing websites.

DID YOU KNOW...

Faculty also introduce students to the fundamentals of economics, accounting, management and marketing.

DID YOU KNOW...

Upon completion of this program, graduates will be prepared for entry-level positions in administration, marketing, and sales.

DID YOU KNOW...

The business programs at MNE work as 2+2 programs, which means you can earn your associate degree in two years and then earn your bachelor’s degree in just two more years at Mercyhurst University or another accredited college.

SAMPLE COURSES


COM 240 Digital Video Production I
Students are given basic instruction in producing video utilizing computer software. Instruction combines theoretical concepts with practical field experience.

COM 260 Introduction to Social Media
This course introduces students to technologies that have changed the role of communication professionals. Topics include implementation of the internet to reach audiences, copyrights issues and impact on media, discussion of new technologies such as animation, streaming, and new digital technologies and formats.

EXPERIENCES & OUTCOMES

INTERNSHIPS

We’ll help you locate an internship related to your desired field to supplement your education with real-world experience in a professional setting, such as marketing firms, web development companies, or even small businesses looking to improve their social media tactics and presence.

TRANSFER TO ERIE

Grads wishing to pursue a bachelor’s degree at Mercyhurst University’s main campus can apply for our Internal Transfer Scholarship, which grants up to $18,000 based on GPA.

BUILD SKILLS

Social media marketing is more than just knowing how to use Facebook and Twitter, which is why we teach our students the ins and outs of everything there is to know about marketing, public relations, and social media.