Social Media Marketing Concentration

mne new media classroom

It’s no secret that today’s media professionals need to know how to use the many emerging technologies within this fast-changing field. At Mercyhurst, our Social Media Marketing concentration prepares you for a wide range of career opportunities with courses in electronic media production, computer applications, graphic design, web management and much more.

While the media landscape is constantly changing, employers continue to value candidates who have strong critical thinking and communication skills and general business knowledge. By choosing a concentration in Social Media Marketing with the Business Administration program, you’ll learn the skills you need to enter the business side of today's modern media landscape.

What can I do with this degree?

Possible career paths include:

  • Advertising
  • Broadcasting
  • Design
  • Journalism
  • Public relations
  • Reporting

This associate degree program is designed for a smooth transition if you’d like to go on to earn a bachelor’s degree at the Mercyhurst’s Erie campus. Credits should also transfer to other four-year institutions. Visit our Internal Transfer webpage to learn more about pursuing your bachelor’s degree at Mercyhurst's Erie Campus and potentially qualifying for $18,000 in transfer scholarships!

View Social Media Marketing Concentration Degree Requirements